Diversification is a Free Lunch
Christopher Norwood • January 2, 2024

Wide range of possible market outcomes in 2024

Investors need to diversify

Market Update

The S&P rose 0.32% the last week of 2023. It closed at 4,769.83, short of its all-time high of 4,818.62. It also closed short of its all-time closing high of 4796.56. Both all-time highs will likely fall in the next few weeks. Market momentum favors it. There is resistance though. It's possible we’ll see a pullback to around 4,600 before a new all-time high is hit. 


The market peaked at 4,778.01 and 4,772.94 two weeks ago. It peaked last week at 4,784.72, 4785.39, 4,793.3, and 4,788.43. Sellers are still selling in the upper 4,700s. The S&P did get to 4,793.3 Thursday morning, three points from the all-time closing high. It was the best it could do though. We wrote last week that, “The last 65 points needed for a new all-time high might be tough going.” That has turned out to be the case. Still, it’s hard to imagine traders won’t take at least one shot at a closing record in the coming holiday-shortened week.


The S&P closed the year up 24.2%, its biggest gain since 2021. It fell 18.2% last year. Its two-year return is 0% or 0.0008% for those folks looking for precision. More than two-thirds of S&P 500 stocks have returned less than the index in 2023. Not surprising given how narrow the rally has been in 2023. It was also the first time since 2012 that the index failed to close at a record high at least once during the year.


S&P 500 companies are expected to grow earnings by 3% in 2023, according to Barron’s. Eight out of 11 sectors are expected to report earnings growth. Energy and materials firms will see the biggest earnings declines. 


Earnings growth needs to pick up if the S&P is to advance in 2024. The consensus estimate is for 11.0% earnings growth in 2024 and 12.5% in 2025. The Fed is forecasting that nominal GDP growth will fall to around 3.8% in 2024 from current forecasts of 5.6% in 2023. Real GDP growth is forecast to rise 1.4% in 2024, according to the Fed. The Fed is expecting inflation to fall to 2.4% by year-end 2024. Nominal GDP growth of 3.8% makes it unlikely that nominal earnings growth of 11% is in the cards for 2024.




Typically, earnings growth rates trend with nominal GDP growth rates. It would take a large jump in profit margins to close the gap between 3.8% nominal GDP growth and 11% earnings growth. Profit margins are already above the long-term average of 6.15%, far above in fact. The S&P profit margin on a trailing 12-month basis is 9.78%, 59% above the long-run average. Put the pieces together and it suggests that earnings won't grow as forecast in 2024. It also suggests that the market has a higher-than-normal risk of correcting in 2024. A market trading at almost 20x 2024 earnings isn’t going to react well to disappointing earnings.



Economic Indicators

Last week was light for economic data. The biggest news concerned the housing market. Housing and autos are the most interest rate-sensitive parts of the economy. Mortgage rates are around 7% nationally. Yet, U.S. home prices accelerated at their fastest annual rate of the year in October, according to Case-Shiller. Home prices in major U.S. metropolitan areas rose for the ninth month in a row. They hit a record high due to a persistent lack of homes for sale, according to Case-Shiller. Pending home sales were flat in November, an improvement from down 1.5% the prior month.


Initial jobless claims remained low at 218,000. That’s up from 206,000 but still indicative of a strong labor market. Next week economists are forecasting job openings at a still high 8.8 million. Economists are also expecting job growth of 170,000 and unemployment of 3.8% for December. Both numbers indicate a strong labor market. Jobs grew by 199,000 with unemployment at 3.7% in November. The U.S. needs to create only around 100,000 jobs per month to absorb new labor force entrants. Jobs growing faster than the labor force means upward pressure on wages.


Wages and salaries increased 4.8 percent for the 12-month period ending in September 2023, according to the Bureau of Labor Statistics (BLS). Inflation is unlikely to fall to the Fed’s 2% target unless wage growth slows. Wage growth isn’t likely to slow unless unemployment rises.


The ISM services index is expected to show continued expansion this week. The ISM manufacturing index is expected to continue to show contraction. The Atlanta Fed’s GDPNow tool is forecasting 2.3% growth for Q4. The Fed is forecasting real GDP growth of 1.4% for 2024. Investors are likely to experience a growth scare sometime in the first half of 2024. The growth scare is likely to trigger a correction back to around 4,100. The market will fall to the mid-3,000s if the growth scare turns into a recession.


It promises to be an interesting year. There is a wide range of possible market outcomes. It all depends on what happens with earnings, inflation, and interest rates in 2024.


Diversified Portfolios and the S&P 500

I often write about diversification. It is the only free lunch in investing. It is a free lunch in that you get something for nothing. It’s possible to reduce risk without reducing return. That’s a free lunch. It is also possible to increase your return without reducing risk. Same dynamic, different way to view it. Regardless you are increasing your risk-adjusted return.


I had a conversation with a 401k plan participant last week about asset allocation. He had around 15% of his portfolio in the Putnam Stable Value fund. A stable value fund is an insured bond portfolio. It is popular with investors that have low-risk tolerances. The insurance piece of these funds makes them nearly as safe as money market funds. He didn’t know what the Putnam Stable Value fund was, but he did say that it hadn't gone anywhere. "It just sits there," were his exact words. The reason of course is that the share price doesn’t change with a stable value fund. The investor collects the interest rate paid by the stable value fund, similar to a money market fund.


We talked through stable value funds. He let me know he was looking for something with a higher expected return, which means more risk as well. The participant is in his early 30s but is planning on retiring by his mid-50s. He’s already saved $225,000 in his 401k. He's off to a great start but does need to continue saving and investing appropriately.


I asked him about his other 401k account investments. He had exposure to small and mid-cap stocks, a bond fund and the S&P 500 through an index fund. He wanted to move the 15% currently in the stable value fund into the S&P 500. I let him know I didn’t recommend it.


The S&P is a concentrated index. Two stocks make up 14% of the index. The top ten stocks make up 31%. Technology makes up 29.1% of the index and that is understated. The reason it is understated is that Meta Platforms (Facebook) and Alphabet (Google) were moved from technology to communication services a few years ago. They add another 5.8% to technology. And they are both tech firms still, given the importance of their cloud businesses to their earnings growth.


The S&P 500 is concentrated, and it is expensive. That doesn’t mean avoid it altogether, but it does mean don’t overdo it. Smallcaps are cheap. Midcaps are cheap. Emerging market and international stocks are cheap. Drill down into the S&P and you’ll also find sectors and individual stocks that are cheap. The “Magnificent Seven” are not among them. But consumer staples, healthcare, energy, and utilities trailed far behind the S&P 500 index last year. Those sectors are inexpensive. There are deals to be found within those sectors as well. Of course, you need to buy individual stocks or sector ETFs to gain exposure to the cheap without adding to the expensive.


It was a good conversation. I think he listened. I believe he’ll move the 15% from the stable value fund into an age-appropriate target date fund. I encouraged him to put all his 401k account into a single target date fund. Target date funds are diversified. So are our pre-built portfolios. I mentioned that option as well. What I did discourage is him building his own portfolio. Most investors who create portfolios aren’t diversified. They tend to load up on one or two investments instead. Most frequently the S&P 500. I like to point out to those folks that the S&P went nowhere from 1966-68 until 1982. It also went nowhere from 2000 until 2013. Concentrating your portfolio in the S&P 500 during a decade-plus dry spell isn’t going to help get you ready for retirement.


Regards,


Christopher R Norwood, CFA


Chief Market Strategist

By Christopher Norwood September 8, 2025
Executive Summary The S&P 500 fell 0.3% last week to finish at 6,481.50 The CAPE ratio is currently at its second highest reading ever Valuation is a lousy timing mechanism, but an excellent predictor of future returns Interest rates declined last week The 2-Year Treasury yield fell to 3.51% by the close on Friday The 10-Year Treasury yield also fell, ending the week at 4.10%. The CME FedWatch tool has the odds at 73% of a Fed funds rate of 3.50% to 3.75% or lower by year's end The weak jobs report on Friday showed that only 22,000 new jobs were added in August Unemployment rose to 4.3% from 4.2%. The aggregate weekly payrolls index fell to 4.4% in August “We’re back in that world of uncertainty," states Art Hogan, chief market strategist at B. Riley Wealth  The Stock Market
By Christopher Norwood September 2, 2025
Executive Summary The S&P 500 finished down 0.1% at 6,460.26 last week The S&P is up 9.8% on the year. Industrials and Communication Services are leading the way Personal income rose in line with expectations for July, climbing 0.4% up from 0.3% the prior month A weak payroll number on 5 September means a Fed rate cut on 17 September Unemployment is expected to rise, but it is still low relative to history Wage growth close to 4% will make it hard for inflation to fall to 2% The predictions market has the odds of a recession at 8% The ICE BofA US High Yield Index spread is near all-time lows A bear steepener is increasingly likely. A bear steepener is when the yield curve falls at the short end but rises at the long end
By Christopher Norwood August 25, 2025
Executive Summary The S&P 500 rose 0.3% last week to close at 6466.91 The CME FedWatch tool initially raised the chances of a September rate cut to 84.7% The stock and bond markets opted to buy Fed Chairman Powell’s Friday morning speech Investors now seem certain that the Fed will start cutting again The current five-year breakeven is 2.48% The 10-year breakeven is 2.41% The core Consumer Price Index (CPI) is 3.1% Disinflation appears to be over as the inflation rate is no longer falling The St Louis Fed’s Financial Stress Index is negative 0.8153. A negative number means below-average financial market stress The real 10-year interest rate is falling. Money is getting cheaper. The Fed’s balance sheet is shrinking, but is still 22% of GDP An indebted economy can’t withstand high interest rates  The Stock Market
By Christopher Norwood August 18, 2025
Executive Summary The S&P 500 rose 1.01% last week to finish at 6,449.80 The stock market keeps hitting new highs Market strategists are expecting earnings growth to accelerate in 2026 Margins remain near record highs Corporate profit margins will likely take a hit from tariffs Passing tariff costs on to the consumer means raising prices Core CPI rose by 0.3% in July The PPI jumped 0.9% last month, the largest monthly increase in more than three years Buffett says it’s dangerous when the market cap rises to more than 140% of GDP. Currently, the ratio is above 200%. The massive increase in the Fed's balance sheet over the last 25 years has led to financial asset price inflation The Stock Market
By Christopher Norwood August 11, 2025
Executive Summary The S&P 500 rose 2.43% last week, climbing to 6,389.45 Interest rates didn’t move much last week The economy is slowing according to the Chicago Fed National Activity Index (CFNAI) Real final sales to Private Domestic Purchasers are slowing The Institute for Supply Management (ISM) Services index fell from 50.8 to 50.1. The index is only two-tenths away from showing contraction The employment sub-index of the Services Index report was also weak The prices paid sub-index continues to climb Norwood Economics manages its clients' diversified portfolios with a focus on the long run The Stock Market
By Christopher Norwood August 4, 2025
Executive Summary The S&P 500 fell 2.4% last week to end at 6,238.01 The S&P 500 is up 6.06% year-to-date Foreign Stocks in developed countries are leading among major asset classes Foreign stocks are inexpensive compared to U.S. stocks The jobs report was weak with a 258,000 downward revision for May and June Unemployment is likely to rise if job growth doesn’t accelerate Rapid-fire tariff changes make it difficult to predict the impact of tariffs on the U.S. economy Tariffs are a tax that someone has to pay Initial jobless claims are a leading indicator Inflation remains elevated Three more chances for the Federal Reserve to cut rates this year Stagflation is a feared outcome of the new tariff regime Uncertainty remains extraordinarily high Interesting Charts The Stock Market
By Christopher Norwood July 28, 2025
Executive Summary The S&P 500 rose 1.5% last week to finish at 6388.64 The impact of tariffs is expected to become more noticeable in the second half of the year The S&P price has outpaced profit growth The economy is still growing, but more slowly Initial jobless claims show that the labor market remains strong Gasoline demand is down, suggesting the rate of consumer spending growth is slowing The Fed meets this week but isn’t expected to change the funds rate  Two Fed governors may dissent on Wednesday. It has been 30 years since that happened The market continues to rise despite the uncertainty
By Christopher Norwood July 21, 2025
Executive Summary The S&P 500 rose 0.6% last week to finish at 6,296.79 The 2-Year trended lower, ending the week yielding 3.88% The 10-year Treasury yield ended the week at 4.44% Investors are nervous about tariffs and their impact Tariffs are coming directly out of the pockets of the US businesses that import the goods Rising inflation expectations only increases the chances of higher inflation and interest rates Continue to buy good companies on sale
By Christopher Norwood July 14, 2025
Executive Summary The S&P 500 fell 0.3% to close the week at 6,259.75 We would rather own the German economy than Nvidia Consumer spending is weakening The consumer price index report will be released on Tuesday Economists believe that tariffs will cause prices to rise Economists believe that tariffs will slow the economy The jobs market is stable. The unemployment rate is low. Earnings estimates are falling more than is normal There are still good companies on sale The Stock Market
By Christopher Norwood July 7, 2025
Executive Summary The S&P 500 rose 1.7% in a holiday-shortened week, finishing at 6,284.65 Volatility continues to fall from its elevated levels in early April The S&P is up 6.76% year-to-date. Industrials are leading the way, up 13.40% Price determines returns when buying an asset  Diversify away from a concentrated U.S. large-cap stock portfolio Job growth has been holding steady for almost a year now Analysts have been raising earnings estimates recently 90-day tariff suspension ends on Wednesday The Stock Market The S&P 500 rose 1.7% in a holiday-shortened week. The Nasdaq rose 1.6%. Both indexes set new record highs with the S&P reaching 6,284.65 on Thursday afternoon. The jobs report out Thursday spurred the S&P higher. The index gapped up at the open, closing Thursday up 0.83% (see chart below). The S&P 500 is up 26% from the selloff low on April 8, while the Nasdaq has surged 34.9%.